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PBS documentary "Spotlight on Hearing Loss" (9.5 minutes), which is introduced by Internet co-founder Dr. Vinton Cerf, discusses the value of hearing as well as the hearing healthcare process and the making of hearing aids. Click the PBS logo to play in QuickTime format.

Hearing is one of the most amazing senses that we have. It affects our personal lives, social lives, and lifelong learning. Losing our hearing can be a frustrating experience of increasing limitations to engage in life the way we are used to. Thanks to excellent technology today, we don't have to allow these limitations to hinder us from enjoying a full life.
Your test will determine the type and extent of loss and recommendations for technology will be based on your results, lifestyle, needs, budget and expectations. The process is interactive where you play a key role in deciding what product you will get.

You can watch an animation of how the ear works by clicking on this image below:

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Sound travels down your ear canal, vibrates the ear drum and jiggles 3 little bones behind the ear drum. The last one of these bumps up against a fluid filled chamber and creates a wave. That wave pushes on cells and membranes that when depressed, send a signal along the nerve. Then you hear.
If a loss is not amplified long-term, we can see the effects of auditory deprivation, or atrophy on the nerve due to lack of use and exercise. This leads to clarity problems that are not "fixable" with hearing aids.
Therefore the key is to get hearing aids when the loss makes you a candidate for amplification. So don't put it off and risk making your problem even worse!
Find out more at

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